Master SEO Class Barcelona: Learning SEO on a Live Website

This website is the practice ground of the SEO module in a Digital Marketing Master in Barcelona. Instead of studying search engine optimisation only on slides, students work on a real domain that Google crawls, indexes and ranks.

What Students Learn in the SEO Module

The module follows the same path a page follows in a search engine:

• Foundations: how search works, search intent and how to write titles and meta descriptions around a clear value proposition.
• Crawling: how bots discover pages, robots.txt, internal links and sitemaps.
• Indexing: why some pages enter the index and others do not, canonicals, noindex and status codes.
• Ranking: relevance, quality and authority signals, and how AI search is changing results.
• SEO strategy: keyword research and planning content that deserves to rank.
• SEO audit: reviewing a real website and prioritising what to fix first.

How the Ranking Contest Works

Students work in groups. Each group writes its own page for the same search term and sends it to the "IT department", which publishes it on this site exactly as delivered: no edits, no improvements. Every page starts with the same domain, the same server and the same link from this homepage.

From there, the result depends on each group's decisions: content, on-page optimisation, technical details and, in later rounds, off-page work. The group whose page ranks higher on Google wins the round. Each page is then audited in class, so mistakes become part of the lesson.

Contest Pages

The current contest pages are:

• Group 0: Ethenlessi (teacher's benchmark page, out of the competition)
• Group 1: Ethenlessi
• Group 2: Ethenlessi

Why a Live Practice Site?

SEO is easy to explain and hard to apply. Publishing on a real domain shows students what no simulation can: how long Google takes to discover a page, why an indexed page may still not appear in results, and how small technical choices change the outcome.